Our founder Ashnichrist started streaming on Twitch in 2013. She was terrible at it. She barely spoke on stream, played an oversaturated game, and felt entitled to success.
But her friends were more generous than she expected and started sending her money for streaming. With their help, she was able to become a full-time streamer in 2015. But she knew something was missing.
Even with a blank check and endless time for the craft, Ashni couldn't attract an audience. She spent thousands of hours trying to make it work but never thought about creating a sustainable business or what her career looked like in the long-term.
One day in 2015, she went to the gym and began to discover podcasts. Suddenly she was learning new and exciting information about entrepreneurship, building brands, and growing businesses.
Ashni immersed herself in books, videos, podcasts, and more to get herself back in streaming shape. She spent 3 years building the knowledge she needed to return to Twitch.
She nervously returned on May 23rd 2018. With all the education, pain, and lessons behind her, something happened.
In February 2018, Ashni started coaching streamers in group settings and private meetings. With previous leadership experience from her 9 to 5 career, she quickly learned how to coach aspiring streamers to do what she had done: build a brand, share a story, and grow their communities.
In March 2019, Ashni launched her first digital product: the Build Your Dream Stream ebook. Her team spent 6 months building the most popular streaming advice handbook in the industry.
But she was still the only coach helping streamers and the requests were coming in too fast.
We want to help streamers become the content creators they dream of being. Not only do we want to educate, we want to help streamers get paid too.
We want to bring entrepreneurship and coaching to the industry and provide another monetization option to free up streamers time so they can continue doing what they do best: streaming.
We are building the future of the industry: a coaching platform where struggling streamers can hire branding, marketing, and more experts to help them.
We'd be honored if you joined us.